OBJECTIVE

I am a Data, Analytics & Operations Leader with 10+ years of experience building and optimizing the end-to-end data journey, RevOps operating models, and CRM and GTM system alignment to create reliable single-source-of-truth (SSOT) environments that strengthen pipeline health, revenue velocity, margin optimization, and executive decision-making. My work centers on building data platforms end-to-end—spanning source systems, pipelines, modeling, advanced analytics, and AI—so data is trusted, actionable, and embedded directly into revenue and customer workflows. I evaluate and streamline Sales, Marketing, and Customer Success processes, aligning them with GTM systems to improve execution efficiency, customer experience, and revenue predictability. Through analytics-led operational and strategic change, including pricing realignment, market expansion decisions, and operating-model evolution, I have driven measurable revenue growth and margin improvement across both high-growth and complex enterprise environments.

Better decisions start with better data and strong operations turn those decisions into results.

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Data Model Architecture & ETL

Analytics is only as good as the pipeline and structure behind it. I design and build efficient ETL pipelines and data models that turn fragmented, messy data into reliable, scalable insights — fueling smarter, faster business decisions.

Analytics & Machine Learning

Using Statistics, programming, & machine learning to identify hidden patterns in data to create algorithms & probability estimation to predict outcomes.

Data Governance & Management

I ensure data assets are accurate, secure, accessible, and usable across the organization by creating structured and standardized data frameworks that drive better decision-making while minimizing risk.

Dashboards & Applications

Statistical, Operational, Analytical, or Tactical dashboards & applications provide visualizations & infographics to create a user friendly & interactive experience with your data.

Data

Analysis

Uncover insights to identify results, trends, & recommendations based on current and past data. Asking the right questions to make the right decisions for you business.

Project

Consulting

Defining metrics & conducting analysis to evaluate the progress and efficiency of your project.

ABOUT ME

R e s u m e

CONTACT

Accomplished and results-driven RevOps and data professional with a strong background in big data analytics, business intelligence, RevOps operating models, and data migration initiatives, paired with a deep understanding of data infrastructure, CRM architecture, and GTM systems integration. I translate complex business and revenue challenges into analytic and operational solutions, balancing technical sophistication with practical, scalable implementation. I have demonstrated expertise in leading cross-functional Sales, Marketing, Finance, and Customer Success teams to embed data-driven and RevOps solutions directly into operational and revenue workflows, with a focus on pipeline health, revenue velocity, and margin optimization. Skilled in aligning RevOps initiatives and project objectives with broader organizational goals, I ensure stakeholder alignment, executive trust, and continuous process improvement. My most recent work has focused on revenue generation and optimization across operations and logistics, supply chain, marketing, sales, and finance within environments including Amazon FBA, space and aeronautics, private equity, education, and SaaS.

JACQUELYN LARSEN-PEREZ
MA, CSM, CAPM

OPERATIONS & DATA STRATEGY LEADER

REVENUE | GTM | DECISION SYSTEMS | DATA & ANALYTICS SOLUTIONS